AMERICAN RED CROSS
SETH B. SPIRO
National Brand Manager
As national brand manager, Seth Spiro is responsible for the visual identity system, producing marketing collateral and overseeing the ARC’s digital asset management tool. Seth recently led a complete revitalization of the ARC brand and oversees organization-wide implementation. Prior to joining the ARC, Seth served for two years as a Peace Corps volunteer in Thailand and was the academic marketing manager at publisher Alfred A. Knopf.
KENNETH L. WYSE
President, Licensing and Public Relations
President of licensing and public relations at PVH Corp., Ken Wise has been with the company for 20-plus years and is responsible for the strategic business efforts of all domestic and international licensing, as well as international fashion publicity and promotion for the company’s Heritage Brands of IZOD, Van Heusen, Bass, and Arrow.
A native of Ohio, Ken earned his bachelor’s degree in Latin American studies from Union College and a master's in business administration in international business at Bernard M. Baruch College. Ken is the chairman of the Business Council of Lincoln Center and is a member of the Leadership Council. He is also chairman of the YMA Youth Mentoring Association / Fashion Scholarship Fund, which provides scholarships and mentoring to college students pursuing careers in the apparel industry.
Vice President, AXA Equitable Life Insurance Company
Steve has over 25 years of experience in the insurance and financial services industry. He has managed various life and annuity administrative areas, as well as numerous strategic corporate projects. Steve's areas of expertise include functions of variable annuity contract and life policy administration, policy creation and implementation, call center, customer relationship management, and team building. Steve has responsibilities for AXA Equitable's Retirement Savings Division, which includes overseeing the New Business, Association, and Conservation Departments. Steve also serves as the business continuity site coordinator. Steve is a graduate of State University of New York at Fredonia, is a Series 6 and 26 NASD Registered Principal, and holds the Associate of Customer Service (ACS) and Associate, Insurance Agency Administration (AIAA) professional designations.
Associate Vice President, AXA Financial; Vice President, MIS and Field Services, AXA Network
Tracy joined AXA in 1995. Throughout her tenure she has held many positions within the company, culminating in 2006 when she was promoted to vice president of AXA Network and associate vice president of AXA Financial. In her current role, she has more than 30 people reporting to her, and she is responsible for the MIS and Field Services areas of AXA Network. Leading by example both at work in her community, Tracy is viewed as one of AXA Equitable's best brand ambassadors. Notably, she has been a member of the company's diversity council since 2008. Her role in the group expanded last year when she was nominated as co-chair. She is also very active in her community, including supporting a local autism society.
Chief Global Marketing and Innovation Officer Dunkin’ Brands
John Costello joined Dunkin' Brands in 2009. He has global responsibility for Dunkin' Donuts and Baskin-Robbins marketing, consumer engagement, business intelligence, and research and development. A pioneer of multichannel marketing, Costello was named one of the 30 Most Influential People in Marketing by Advertising Age and one of the Top 10 Merchants by DSN Retailing Today, and was elected to the Retail Advertising Hall of Fame. John is drinkin’ Dunkin' black coffee and scoopin’ Baskin-Robbins Love Potion #31 ice cream.
Daisy Chin-Lor has spent over 25 years dedicated to empowering women and making them beautiful. Her career has taken her around the world representing some of the globe’s most renowned brands: Chanel, Elizabeth Arden, Avon, Sears, and Birks & Mayors. Her expertise lies not only in the luxury markets of fashion and beauty but in the fast-paced, demanding world of direct selling. Before joining BeautiControl, Chin-Lor served as president and managing director of Tupperware Korea, leading the market to double-
digit growth. Previous positions included executive vice president and chief marketing officer for Elizabeth Arden Spas; president of Chanel Thailand; and corporate vice president, Asia-Pacific, for Avon.
A native of New York, Chin-Lor now resides in Dallas, Texas, with her husband Rolland.
Vice President, Marketing/Research & Development
Gary Jones has dedicated his entire career to making women look and feel beautiful.
In his current role as BeautiControl’s Vice President of Market/Research & Development, Jones’ development of a portfolio of age-defying, spa-quality products and treatments and premium cosmetic formulations has made him a key player in BeautiControl’s success.By combining cosmeceutical strength formulations with state-of-the-art, computerized diagnostic tools, Jones keeps BeautiControl on the cutting edge of technology, offering uniquely personalized services to address each client’s skin care and image concerns.
Mr. Jones currently serves on the Board of the W.H.O. Foundation (Women Helping Others), supporting community-focused charities that serve the overlooked need of women, children and families.
Founder, CEO, and President
Dubbed “the Steve Jobs of yogurt” by Forbes, Hamdi Ulukaya has built a nearly $1 billion business in just five years. Ulukaya grew up in Turkey working his family's sheep farm and feta cheese operations, and moved to the United States in 1994. In 2005 he founded Chobani and spent over 18 months perfecting the recipe. Chobani hit store shelves in October 2007 and is now the number-one yogurt brand in America.
ROBERT W. GERLACH, DDS, MPH
Research Fellow and Professor, Global
Oral Care, Procter & Gamble Company
In his role, Robert Gerlach is responsible for studies evaluating the safety and efficacy of oral care products worldwide. His clinical trials research includes initiatives in caries prevention, periodontal therapy, and more recently, esthetics dentistry — especially tooth whitening. With more than 100 studies, Dr. Gerlach’s research has led to novel delivery systems for vital bleaching and new dentifrice formulations for stain control. A public health dentist, Dr. Gerlach’s work in dentistry spans government, academics, industry, and practice.
PAUL ALBERT SAGEL
Appointed Research Fellow
Procter & Gamble Company
Paul Sagel graduated Summa Cum Laude in Chemical Engineering from the University of Cincinnati and earned the Herman Schneider Medal for his academic accomplishments. One of Mr. Sagel’s most notable accomplishments is the invention of Crest Whitestrips, recently named one of the top 10 products of the last decade. Mr. Sagel earned the John G. Smale Innovation Award in 2000 and the prestigious Gordon E. Moore Medal in 2007, which recognizes the top scientist globally under the age of 45.
Chief Global Marketing and Innovation Officer Dunkin’ Brands
John Costello joined Dunkin' Brands in 2009. He has global responsibility for Dunkin' Donuts and Baskin-Robbins marketing, consumer engagement, business intelligence, and research and development. A pioneer of multichannel marketing, Costello was named one of the 30 Most Influential People in Marketing by Advertising Age and one of the Top 10 Merchants by DSN Retailing Today, and was elected to the Retail Advertising Hall of Fame. John is drinkin' Dunkin' black coffee and scoopin' Baskin-Robbins Love Potion #31 ice cream.
Ethan Allen Interiors Inc.
Farooq Kathwari has been chairman and CEO since 1988 and president since 1985. Under his leadership, Ethan Allen has undergone significant and well-received transformations; it is recognized today among the world’s leading interior design companies. Kathwari was inducted into the American Furniture Hall of Fame and has received the National Retail Federation’s Gold Medal, and the U.S. government’s Outstanding American by Choice Award. He sits on the boards of many humanitarian organizations, including the International Rescue Committee and the Kashmir Study Group.
Director of Marketing
As director of marketing for FAGE USA, Russell Evans is responsible for overseeing and leading the brand that launched the Greek yogurt category in the United States, FAGE Total. Russell drives FAGE's groundbreaking marketing programs, including the recent “Some People” TV campaign and the FAGE Total Plain Kitchen with Bobby Flay, which exemplify the brand’s commitment to its unique premium positioning. Prior to coming to FAGE Total, Evans was in brand management at DOLE Fresh Vegetables, Duracell, and Gillette. Russell is proud to be a part of building on FAGE’s 85-plus years of leadership and the company’s extensive track record for successful product innovation while maintaining the highest possible standards of product quality, hygiene, and safety.
Director, Global Brand Management
With more than 25 years in marketing, Monica has brought a wealth of database and direct marketing experience to her position at FedEx. And during her 10-year tenure with the company, she’s added small business and retail marketing to her resume. Today she serves as a steward of one of the world’s most recognized brands. Monica holds an MBA from the University of Memphis and is a regular guest lecturer at Dowling College and the University of Memphis. When not managing the brand at FedEx, she lends her branding expertiseto several non-profits in her community.
Chief Brand and Development Officerr
As the chief brand and development officer at Feeding America, the nation’s largest hunger-relief organization, Johanna Vetter is responsible for brand strategy and implementation, brand marketing efforts, and public engagement. Additionally, she oversees all Feeding America’s individual fundraising from direct marketing to major gift donors. During her tenure, Vetter has launched an outdoor PSA campaign featuring original art by Shepard Fairey, which quickly became the top-donated outdoor campaign for the organization and among the Ad Council’s PSA campaigns. She also directed the development of the organization’s first PSA campaign featuring celebrities including Matt Damon and Ben Affleck.
President and Chief Executive Officer
Jarden Safety and Security
Tom Russo has been president and CEO of BRK Brands Inc./First Alert (Aurora, Illinois), a subsidiary of Jarden Corp. (Rye, New York), since 2006. Tom has been a noted business leader in the home safety category for more than 25 years. As president, he has driven a culture of teamwork and innovation, resulting in the extension of the First Alert brand into new product lines such as safes, security cameras, and home automation products. Under his guidance, First Alert has achieved record market share expansion and the most successful period of innovation breakthroughs in company history.
Senior Vice President, Marketing
Jarden Safety and Security
Now in his 30th year with First Alert, Mark Devine has been involved in all aspects of technology and product innovation for home safety and security products. Mark oversees the marketing initiatives for the First Alert brand and product lines and is responsible for the brand’s planning and development of messaging, merchandising, and new products.
IRA A. LIPMAN
Chairman and President
Since founding Guardsmark at age 22 in 1963, Ira A. Lipman has built Guardsmark from scratch into one of the world’s largest security firms, creating a brand that reflects innovation, high standards, and value to the customer. Described by Tom Peters as “the Tiffany's of the security business,” Guardsmark has a long history of compounded organic growth, achieved through a commitment to preserving and developing the brand internally — without acquisition. Mr. Lipman has instilled at Guardsmark a culture of unmatched excellence, exemplary leadership, and relentless zeal for exceptional performance. A trailblazer and powerful advocate, he has lectured at colleges and universities and testified before Congress and legislatures, waging an almost single-handed effort to raise standards and promote a deeper understanding of the private security industry’s role in protecting the critical infrastructure of the United States of America and other countries. Publicly acclaimed for these endeavors, he is renowned for his lifetime achievements in business and social responsibility and has been lauded both in books and the global media as a pioneer and visionary. He has written for the public on a wide range of security topics and is the author of the book How to Be Safe — the fifth edition of the comprehensive guide How to Protect Yourself from Crime — published by Reader’s Digest.
KEVIN P. KERN
Senior Vice President, Marketing
Konica Minolta Business Solutions U.S.A., Inc.
With more than 18 years of experience in the office imaging industry, Kevin P. Kern, senior vice president, marketing, oversees all corporate marketing initiatives and is responsible for the planning and development of new products for Konica Minolta Business Solutions U.S.A. Inc.
Previously, Kevin served as legacy Konica's vice president, new product development and support, overseeing the planning and development for all Konica products as well as for the company's Digital Systems Solutions area. Kevin joined Konica Business Technologies Inc. in 1994 as director, product marketing, and was appointed director, marketing, in 1995.
Associate Brand Manager
Melanie Filiatreault is responsible for the development of the Learjet brand, the aircraft that invented the business jet nearly five decades ago. In her role, Melanie recently spearheaded a rebranding initiative of the Learjet aircraft. A graduate of Université de Montreal and HEC Montreal, Melanie has been an integral part of Bombardier for the past six years, and has over 12 years of marketing experience in the private and public sectors.
MAJOR LEAGUE BASEBALL
ALLAN H. (BUD) SELIG
Commissioner of Baseball
Allan H. (Bud) Selig became the ninth Commis-
sioner of Baseball in 1998 by a unanimous vote of the 30 MLB Club owners. Prior to his election, Selig served as Chairman of the Executive Council and was the central figure in MLB’s organizational structure dating back to September 1992. Selig implemented many of the game’s structural changes, including Interleague Play and the Wild Card, and economic improvements. Under his guidance, MLB has achieved record levels in attendance, revenue, and competitive balance.
CHRISTIAN FREDERICK MARTIN, IV
Chairman and Chief Executive Officer
C. F. Martin, IV — or “Chris,” as he prefers — is the sixth generation of Martin family members to run the business. Under Chris’s direction, the company has maintained its integrity and industry-wide respect while growing and prospering to unprecedented manufacturing and sales levels.
Manager, Artist Relations and Publicity
While he is not spreading himself too thin as an illustrator, musician, designer, guitarmaker, woodworker, writer, and desktop publisher, Dick Boak manages Artist Relations and Publicity for the Martin Guitar Company, where he has enjoyed working since 1976.
Manager, Brand Marketing
Meredith Chevalier began her career with NASCAR in 2003 as an intern in the Public Relations department. She was hired as Account Executive, Consumer Marketing, in 2004 to implement marketing outreach programs designed to reach new fans. She moved to the Brand Marketing Department in 2007. Promoted to Manager in 2010 her responsibilities include managing brand identity, advertising, business collateral, and brand quality control. Chevalier graduated Florida State University with a degree in Marketing.
J. MICHAEL THOMPSON
Senior Vice President of Marketing
Jarden Team Sports
Now in his 28th year with Jarden Team Sports, Mike Thompson assumed chief marketing duties for all JTS brands in 2009. Starting as a Sales Representative in 1984, Mike quickly ascended the corporate ladder with promotions from Regional Sales Manager to Vice President of Sales; Rawlings’s sales revenue more than tripled during his tenure. Mike’s current responsibilities include managing Jarden Team Sports’s sports marketing ventures, including partnerships with Major League Baseball, the NCAA, and various amateur organizations.
Senior Director, Brand Marketing
Rawlings Sporting Goods
With more than 13 years experience on all sides of the sports sponsorship equation, Kurt Hunzeker has forged a reputation based on "nowhere-near-the-box" creativity and a solutions-oriented entrepreneurial mind-set to engage consumers in new, relevant, and interactive ways. In his current role as the lead brand marketer at Rawlings Sporting Goods, Hunzeker manages the progressive growth for the 125-year-old brand, connecting it with next-level athletes worldwide via integrated campaigns that drive awareness, generate sales, and maximize overall brand value.
THOMAS C. K. YUEN
Chairman of the Board, Chief Executive Officer, and President
As one of the founding members of SRS Labs and the company’s president and CEO from 1994 until July 2012 when the company was acquired by DTS Inc., Tom was the key driver behind SRS's continued penetration into consumer electronics markets worldwide. Prior to SRS, Tom cofounded AST Research in 1981 and served as AST's cochairman and chief operating officer until 1992. To his credit, AST became a Fortune 500 company in 1991, and its stock was named the Best Performing NASDAQ Stock in 1991.
ALLEN H. GHARAPETIAN
Senior Vice President, Marketing
Having joined SRS in 2008, Allen led the revitalization and elevation of the SRS brand to new heights, turning SRS into a globally recognized ingredient technology brand. Prior to SRS, Allen was the VP of global marketing and product management at Memorex, and before that, served as general manager of the Multimedia Products Division at Yamaha Electronics. Allen earned his MBA in international management from the top-ranked Thunderbird School of Global Management in Arizona.
Founder, Chief Executive Officer, and Chairman of the Board
A genuine, down-home kind-of-guy, Kent Taylor is the founder, CEO, and chairman of the board of Texas Roadhouse. He opened the first Texas Roadhouse in Clarksville, Indiana, in 1993. While three of the first five restaurants failed, Kent persevered and today there are 400 Texas Roadhouse restaurants in 48 states. In addition to his duties as CEO and chairman of the board, Kent is also active in day-to-day business. He approves all real estate sites, oversees all menu and concept decisions, personally picks the songs on the jukeboxes, and selects murals that are created for each restaurant. Kent is also a familiar face to Texas Roadhouse employees. From hosting the annual company picnic at his own property to visiting hundreds of stores where he personally meets with Managing Partners and employees, Kent is truly a Legendary brand guardian.
No other company has a brand guardian quite like Andy Armadillo at Texas Roadhouse. Andy was born in 1993 at the opening of the first restaurant and has been dedicated to promoting Texas Roadhouse ever since. At seven feet tall with a grin the size of Texas, it's obvious why Andy is a favorite of kids nationwide. He can be found visiting children at schools, participating in local charity events, and greeting kids at Texas Roadhouse restaurants from coast to coast. Andy Armadillo is a larger-than-life example of what Texas Roadhouse is all about: Legendary Fun for guests of all ages. What makes Andy even more incredible is that all of his hard work is done without saying a word. However, he is known for having a signature, thumbs-up pose, complete with his Texas-sized grin.
CARYL M. STERN
President and CEO
U.S. Fund for UNICEF
Caryl M. Stern is the president and CEO of
the U.S. Fund for UNICEF. Previously, Stern served as chief operating officer and senior associate national director of the Anti-Defamation League after a 10-year career in higher education. Stern is a member of several boards and the coauthor of Hate Hurts: How Children Learn and Unlearn Prejudice (Scholastic, 2000). A recipient of numerous honors, Caryl holds a bachelor's degree from SUNY Oneonta and a master's degree from Western Illinois University. She completed the coursework for her Ph.D. at Loyola University of Chicago and was awarded a Doctor of Humane Letters from Mercy College in 2012. She is married and has three sons and a granddaughter.