The U.S. market for Greek yogurt has boomed in recent years, as consumers’ tastes shifted toward the rich, creamy texture and low-fat, high-protein nutrition profile. Greek yogurt now accounts for a quarter of the total U.S. yogurt market, and that share continues to grow. Chobani is an authentic Greek strained yogurt, made differently than regular yogurts and signifying a widespread shift in the palates of consumers. Chobani founder, president, and CEO Hamdi Ulukaya shared, “I personally do not believe that the yogurt story has started yet. I believe the yogurt story in this country is about to start.”
Each authentic strained cup of Chobani is nothing but good. Made deep in the rolling hills of central New York, each cup is handcrafted to perfection using only the highest-quality natural ingredients: fresh milk, real fruit, and natural sweeteners. All Chobani products are gluten-free, kosher certified, and made with milk from cows not treated with rBST. Chobani provides twice the protein of regular yogurt, five live and active cultures, and three strains of probiotics.