Crayola aspires to help parents and teachers raise creative and inspired kids. The brand believes in giving kids an invitation that ignites, colors that inspire, and tools that transform original thought into visible form. It's important to unleash, nurture, and celebrate the colorful originality in every child — to give colorful wings to the invisible things in the hearts and minds of children.
According to Young Love, a study of U.S. parents’ and children’s most-loved brands, Crayola is the highest-ranking brand among parents and the 19th-most-adored brand of boys and girls 6 to 12 years old. Young Love surveyed over 4,500 children ages 6 to 12 and their parents, for a total of over 9,000 brand evaluations. More than 260 brands across 20-plus categories were included in the 2010 study of brand awareness, love, and popularity.