Crest is a brand that has continually pushed to improve oral health. Crest is among the most trusted household brands, a value reinforced by the continued recognition of its products by the American Dental Association. Crest's dream is to lead the way in the passionate pursuit of perfect oral health so that everyone can have a healthy, beautiful smile for life.
Since its introduction in 1955, Crest has been a leader in oral care innovations and has been the leading toothpaste brand in the United States over the past 45 years. In 1976 the American Chemical Society recognized Crest with fluoride as one of the 100 greatest discoveries of the previous 100 years. In 1999 Crest was the first whitening toothpaste to receive the ADA Seal of Acceptance. In 2006 Crest received another ADA Seal of Acceptance for its Pro-Health toothpaste.