AGB logo
Elmer’s

Elmer’s

 

Product innovation has been critical to Elmer’s continued growth throughout the company’s history. It began with the original white glue, Cascorez Glue. The glue was packaged in a glass bottle with a popsicle stick-type wooden applicator and attached with a rubber band. Consumer feedback confirmed a need for an easier-to-use delivery method, which prompted the company in 1947 to develop easy-to-squeeze bottles featuring a push-pull orange cap. This innovation has stood the test of time and remains the well-known visual on many Elmer’s products. The cap allowed Elmer’s to rise above the competition and become what is today the best-known glue in America, Elme’'s Glue-All.