Product innovation has been critical to Elmer’s continued growth throughout the company’s history. It began with the original white glue, Cascorez Glue. The glue was packaged in a glass bottle with a popsicle stick-type wooden applicator and attached with a rubber band. Consumer feedback confirmed a need for an easier-to-use delivery method, which prompted the company in 1947 to develop easy-to-squeeze bottles featuring a push-pull orange cap. This innovation has stood the test of time and remains the well-known visual on many Elmer’s products. The cap allowed Elmer’s to rise above the competition and become what is today the best-known glue in America, Elme’'s Glue-All.