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An Insight Into America's Strongest and Most Valuable Brands
GEOFFREY BARRETT

ARROW

GEOFFREY BARRETT
President, National Brand Sportswear


David David Geoff Barrett is president of national brand sportswear at PVH. In this role, he oversees the wholesale business for Arrow, Van Heusen, Geoffrey Beene, J. Garcia, and G. H. Bass & Co. Within these divisions, Geoff is responsible for sales, planning, design, and merchandising.

Geoff began his career in Baton Rouge, Louisiana, as a buyer in the training program at retailer Gottschalks. In 1984 he followed in the footsteps of his father, Walter, a 35-year top sales veteran, and joined PVH. Geoff started as a sales trainee in Dallas, Texas, and then made lateral moves to New Orleans, Iowa, and Washington, DC. Geoff later relocated to the company's headquarters in New York City, when he became national sales manager of Arrow dress shirts and held various sales management positions with increasing responsibility until becoming president of national sportswear in 2009.

Geoff earned a bachelor of science in marketing from Louisiana State University, which he attended on a swimming scholarship. He is currently a board member at the Madison (New Jersey) Montessori School, Berkeley Aquatic Club, and Chatham Youth Hockey.
Derida

AXA

STEVE D’EREDITA
Vice President, AXA Equitable Life Insurance Company

Steve has over 25 years of experience in the insurance and financial services industry. He has managed various life and annuity administrative areas, as well as numerous strategic corporate projects. Steve's areas of expertise include functions of variable annuity contract and life policy administration, policy creation and implementation, call center, customer relationship management, and team building. Steve has responsibilities for AXA Equitable’s Retirement Savings Division, which includes overseeing the New Business, Association, and Conservation Departments. Steve also serves as the business continuity site coordinator. Steve is a graduate of State University of New York at Fredonia, is a Series 6 and 26 NASD Registered Principal, and holds the Associate of Customer Service (ACS) and Associate, Insurance Agency Administration (AIAA) professional designations.

AXA

TRACY WILES
Associate Vice President, AXA Financial; Vice President, MIS and Field Services, AXA Network


Tracy joined AXA in 1995. Throughout her tenure she has held many positions within the company, culminating in 2006 when she was promoted to vice president of AXA Network and associate vice president of AXA Financial. In her current role, she has more than 30 people reporting to her, and she is respon sible for the MIS and Field Services areas of AXA Network. Leading by example both at work in her community, Tracy is viewed as one of AXA Equitable’s best brand ambassadors. Notably, she has been a member of the company’s diversity council since 2008. Her role in the group expanded last year when she was nominated as co-chair. She is also very active in her community, including supporting a local autism society.

BASKIN ROBBINS

JOHN COSTELLO
Chief Global Marketing and Innovation Officer Dunkin’ Brands


John Costello joined Dunkin’ Brands in 2009. He has global responsibility for Dunkin’ Donuts and Baskin-Robbins marketing, consumer engagement, business intelligence, and research and development. A pioneer of multichannel marketing, Costello was named one of the 30 Most Influential People in Marketing by Advertising Age and one of the Top 10 Merchants by DSN Retailing Today, and was elected to the Retail Advertising Hall of Fame. John is drinkin’ Dunkin’ black coffee and scoopin’ Baskin-Robbins Love Potion 31 ice cream.

DUNKIN' DONUTS

JOHN COSTELLO
Chief Global Marketing and Innovation Officer Dunkin’ Brands


John Costello joined Dunkin’ Brands in 2009. He has global responsibility for Dunkin’ Donuts and Baskin-Robbins marketing, consumer engagement, business intelligence, and research and development. A pioneer of multichannel marketing, Costello was named one of the 30 Most Influential People in Marketing by Advertising Age and one of the Top 10 Merchants by DSN Retailing Today, and was elected to the Retail Advertising Hall of Fame. John is drinkin’ Dunkin’ black coffee and scoopin’ Baskin-Robbins Love Potion 31 ice cream.

FAGE

RUSSELL EVANS
Director of Marketing
FAGE USA


As director of marketing for FAGE USA, Russell Evans is responsible for overseeing and leading the brand that launched the Greek yogurt category in the United States, FAGE Total. Russell drives FAGE’s groundbreaking marketing programs, including the recent “Some People” TV campaign and the FAGE Total Plain Kitchen with Bobby Flay, which exemplify the brand’s commitment to its unique premium positioning. Prior to coming to FAGE Total, Evans was in brand management at DOLE Fresh Vegetables, Duracell, and Gillette. Russell is proud to be a part of building on FAGE’s 85-plus years of leadership and the company’s extensive track record for successful product innovation while maintaining the highest possible standards of product quality, hygiene, and safety.

FEDEX

MONICA SKIPPER
Managing Director, Global Brand Management

Monica Skipper’s marketing experience spans nearly three decades and includes database and direct marketing, small business, retail, and global brand management. Today, she serves as the chief brand evangelist for one of the world’s most recognized brands, FedEx. Monica is a sought-after public speaker, philanthropist, and creative thinker. She holds an MBA from the University of Memphis and is a regular guest lecturer at Dowling College and the University of Memphis.

Monica is passionate about her community and is active nationally and locally in various organizations. She is the founder and president of Kole’s Club, a nonprofit that benefits the families of children at St. Jude Children’s Research Hospital. When she is not managing the brand at FedEx, Monica lends her expertise to support other nonprofit brands, such as the American Red Cross, the Church Health Center, and FedExFamilyHouse, supporting Le Bonheur Children’s Hospital.

FEEDING AMERICA

JOHANNA VETTER
Chief Brand and Development Officer


As the chief brand and development officer at Feeding America, the nation’s largest hunger-relief organization, Johanna Vetter is responsible for brand strategy and implementation, brand marketing efforts, and public engagement. Additionally, she oversees all of Feeding America’s individual fundraising, from direct marketing to major gift donors.

During her tenure, Vetter has tripled awareness of the Feeding America brand, and has delivered year-over-year increased fundraising for the organization.

FIRST ALERT

TOM RUSSO
President and Chief Executive Officer
Jarden Safety and Security


Tom Russo has been president and CEO of BRK Brands Inc. / First Alert (Aurora, Illinois), a subsidiary of Jarden Corp. (Rye, New York), since 2006. Tom has been a noted business leader in the home safety category for more than 25 years. As president, he has driven a culture of teamwork and innovation, resulting in the extension of the First Alert brand into new product lines such as safes, security cameras, and home automation products. Under his guidance, First Alert has achieved record market share expansion and the most successful period of innovation breakthroughs in company history.

FIRST ALERT

MARK DEVINE
Senior Vice President, Marketing
Jarden Safety and Security


Now in his 30th year with First Alert, Mark Devine has been involved in all aspects of technology and product innovation for home safety and security products. Mark oversees the marketing initiatives for the First Alert brand and product lines and is responsible for the brand’s planning and development of messaging, merchandising, and new products.

HARTZ   

IAN WEINKSELBAUM
Senior Director, Integrated Marketing and Insights


Ian Weinkselbaum is a career market researcher with over 20 years’ experience working for some of the world’s largest companies, including Procter & Gamble, Bristol-Myers Squibb, and Philip Morris. Ian joined Hartz in 2006 and was charged with creating a marketing research function for the company. His work helped create the insights to support a variety of product innovations and new launches including Hartz UltraGuard Pro Flea & Tick drops, Hartz Crunch n’ Clean biscuits, and Duraplay dog toys. In 2010 Ian was given the added role of leading Hartz’s Integrated Marketing team with responsibility for managing Hartz’s portfolio of websites, social media efforts, and other forms of cross-category marketing

GUARDSMARK

IRA A. LIPMAN
Chairman and President


Since founding Guardsmark at age 22 in 1963, Ira A. Lipman has built Guardsmark from scratch into one of the world’s largest security firms, creating a brand that reflects innovation, high standards, and value to the customer. Described by Tom Peters as “the Tiffany’s of the security business,” Guardsmark has a long history of compounded organic growth, achieved through a commitment to preserving and developing the brand internally — without acquisition.

Mr. Lipman has instilled at Guardsmark a culture of unmatched excellence, exemplary leadership, and relentless zeal for exceptional performance. A trailblazer and powerful advocate, he has lectured at colleges and universities and testified before Congress and legislatures, waging an almost single-handed effort to raise standards and promote a deeper understanding of the private security industry’s role in protecting the critical infrastructure of the United States of America and other countries. Publicly acclaimed for these endeavors, he is renowned for his lifetime achievements in business and social responsibility and has been lauded both in books and the global media as a pioneer and visionary. He has written for the public on a wide range of security topics and is the author of the book How to Be Safe —the fifth edition of the comprehensive guide How to Protect Yourself from Crime — published in May 2012 by Reader’s Digest.

IZOD

MOLLY YEARICK
President,
Izod Retail and Wholesale


Molly Yearick was appointed to the role of president, Izod Retail and Wholesale, in November 2013. In this role, Molly oversees PVH’s retail and wholesale operations under the IZOD brand, including marketing, design, merchandising, and planning.
Prior to that, Molly served as president of Tommy Hilfiger Wholesale North America, in which she managed the design, sales, merchandising, sourcing, and planning teams for men’s sportswear and women’s sportswear and accessories in the United States and Canada. Molly also served as president of Calvin Klein Sportswear, the company’s wholesale men’s sportswear division, from June 2006 to February 2011. Molly joined PVH in 2003 as executive vice president of sales and marketing for Calvin Klein Sport.

Prior to arriving at PVH, Molly served as executive vice president of sales for Perry Ellis men’s sportswear at Salant Corporation. She began her career in retail in 1985 as a buyer for Robinson’s in Los Angeles, moving to New York 10 years later to become vice president of sales at Guess Inc.

Molly graduated from Bucknell University with a bachelor of science in education and math.

HARTZ     

KIMBERLY CASSAR
Senior Marketing Director, Animal Health


Kimberly Cassar began her career with the Hartz Mountain Corporation in 2001, as a member of the Animal Health marketing team responsible for product development and promotion. From there Kimberly was promoted to work on strategic alliance and acquisitions while managing the Hartz grooming business. In 2005 Cassar was promoted to run the Functional Chewables division as Senior Marketing Director and was instrumental in the development of Hartz Crunch n’ Clean biscuits, driving Hartz into a new product category. In 2008 she became the Senior Director of the Animal Health division focusing on long-term nnovation and driving growth for Hartz’s largest brand, UltraGuard flea and tick treatments. Cassar holds a master’s degree from Stevens Institute of Technology.

KONICA MINOLTA

KEVIN P. KERN
Senior Vice President, Marketing
Konica Minolta Business Solutions
U.S.A., Inc.


With more than 19 years of experience in the office imaging industry, Kevin P. Kern, senior vice president, marketing, oversees all corporate marketing initiatives and is responsible for the planning and development of new products for Konica Minolta Business Solutions U.S.A. Inc.

Previously, Kevin served as legacy Konica’s vice president, new product development and support, overseeing the planning and development for all Konica products as well as for the company’s Digital Systems Solutions area. Kevin joined Konica Business Technologies Inc. in 1994 as director, product marketing, and was appointed director, marketing, in 1995. Before joining Konica, he was marketing manager for Canon U.S.A. Kevin earned a bachelor of science in business from the University of Massachusetts–Dartmouth.

Kevin and his wife, Nancy, have three children and reside in Orange County, New York. In his spare time, Kevin enjoys playing guitar with his friends and flying airplanes over the northeast corridor of the United States.

KONICA MINOLTA

RICK TAYLOR
President and Chief Operating Officer


Rick Taylor serves as president and chief operating officer of Konica Minolta Business Solutions U.S.A. Inc., Rick Taylor is responsible for core corporate operations that support all business areas across the United States, including leading the coordination and operation of all corporate business sales and service strategies as well as marketing, administration, finance, legal, and training. Taylor serves on Konica Minolta’s Global Strategy Council, addressing worldwide business transformation and growth strategies for Konica Minolta.

 Taylor’s industry experience is vast in creating new revenue avenues while maintaining a cohesive and productive sales strategy for business partners. In 2008 Taylor joined Konica Minolta from Toshiba America Business Solutions Inc., where he was the company’s president and chief executive officer. In the past 10 years, Taylor has been named “Executive of the Year” six times in a Marketing Research Consultants’ survey of independent office equipment dealers.

MAJOR LEAGUE BASEBALL

ALLAN H. (BUD) SELIG
Commissioner of Baseball


Allan H. (Bud) Selig became the ninth Commissioner of Baseball in 1998 by a unanimous vote of the 30 MLB Clubs. Previously, Selig served as chairman of the Executive Council, making him the central figure in MLB’s organizational structure since September 1992. Selig implemented many landmark changes — including Interleague Play and the Wild Card Postseason format— and significant economic reform. Under his leadership, MLB has achieved unprecedented labor peace and record levels of attendance, revenues, and competitive balance.

BOMBARDIER LEARJET

MELANIE FILIATREAULT
Associate Brand Manager
Learjet Aircraft


As associate brand manager for Learjet aircraft, Melanie Filiatreault is responsible for the development of the Learjet brand, the aircraft that invented the business jet nearly five decades ago. In her role, Melanie recently spearheaded a rebranding initiative of the Learjet aircraft. A graduate of Université de Montreal and HEC Montreal, Melanie has been an integral part of Bombardier for the past six years, and has over 12 years of marketing experience in both the private and public sectors.

MARTIN GUITARS

D
ICK BOAK
Manager, Artist Relations and Publicity


When he is not spreading himself too thin as an illustrator, musician, designer, guitarmaker, woodworker, writer, and desktop publisher, Dick Boak manages artist relations and publicity for the Martin Guitar Company, where he has enjoyed working since 1976.

MARTIN GUITARS

CHRISTIAN FREDERICK MARTIN, IV
Chairman and Chief Executive Officer


C. F. Martin, IV, or “Chris” as he prefers, is the chairman and CEO of the world-renowned C. F. Martin & Co. and the sixth generation of Martin family members to run the business. Under Chris’s direction, the company has maintained its integrity and industry-wide respect while growing and prospering to unprecedented manufacturing and sales levels.

RAWLINGS

J. MICHAEL THOMPSON
Executive Vice President and General Manager of Diamond Sports, Jarden Team Sports


Now in his 29th year with Jarden Team Sports, Mike Thompson assumed chief marketing duties for all JTS brands in 2009. Starting as a sales representative in 1984 Mike quickly ascended the corporate ladder with promotions from regional sales manager to vice president of sales; Rawlings’s sales revenue more than tripled during his tenure. Mike’s current responsibilities include managing Jarden Team Sports’ diamond sports product development and sports marketing ventures, including Rawlings’s partnership with Major League Baseball.

NASCAR 

DAVID ZANE
Director of Brand Marketing


David Zane serves as director of brand marketing with NASCAR. He joined NASCAR in 2012 from ESPN, where he was an associate director of sports marketing. He led the development and implementation of marketing strategies across all of the media company’s platforms for various properties, including motorsports, tennis, and golf. Prior to ESPN, Zane managed advertising and marketing programs for USA Swimming. He is a graduate of Hamilton College in Clinton, New York.

SEE’S CANDIES

TRACI CIOFFI
Vice President of Marketing


As vice president of marketing at See’s Candies (a Berkshire Hathaway company), Tracy Cioffi is tasked with taking the very successful 93-year-old regional brand nationwide. Prior to joining Warren Buffett’s favorite candy company, she spent 15 years in the consumer retail marketing and e-commerce arenas for brands such as Gap, Old Navy, PacSun, and Sports Authority. Her favorite piece of See’s candy is Scotchmallow.

RAWLINGS

KURT HUNZEKER
Senior Director, Brand Marketing
Rawlings Sporting Goods Company Inc.


With more than 15 years of experience on all sides of the sports sponsorship equation, Kurt Hunzeker has forged a reputation based on “nowhere-near-the-box” creativity and a solutions-oriented entrepreneurial mind-set to engage consumers in new, relevant, and interactive ways. In his current role as the lead brand marketer at Rawlings Sporting Goods, Hunzeker manages the progressive global growth for the 127-year-old brand, connecting it with next-level athletes worldwide via integrated campaigns that drive awareness, generate sales, and maximize overall brand value.

VAN HEUSEN

KENNETH L. WYSE
President of Licensing and Public Relations


Ken Wyse is the president of licensing and public relations at PVH. Based in the New York City headquarters, Ken is responsible for extending licensing on current brands, creating new opportunities, and directing national and international fashion publicity/promotion for the IZOD, Van Heusen, Bass, and Arrow licensed products.

Ken joined PVH in 1987 as the director of international licensing. He has held roles in licensing, global marketing, and communications. As the SVP of licensing, he was responsible for all domestic and international operations.

Before PVH, Ken was corporate marketing director at Liz Claiborne Inc., vice president of licensing at Bon Jour International, and international managing director at Jordache Enterprises. He began his career at Gulf and Western Industries, where he developed global export strategies for their subsidiaries.
An Ohio native, Ken earned a bachelor’s degree in Latin American studies from Union College and then a master’s in business administration in international business at Baruch College.

Ken is chairman of the Business Council and member of the Leadership Council of Lincoln Center. He is also chairman of the YMA Youth Mentoring Association / Fashion Scholarship Fund. Ken currently resides in New York City.

TUMI    
       
JEROME GRIFFITH
President and Chief Executive Officer

Jerome Griffith, a native of Pennsylvania, graduated Pennsylvania State University in 1979 with a degree in marketing. His career has yielded many corporate success stories, earning him the respect of colleagues and professionals in the international fashion and accessories industry. Jerome joined Gap Inc. in 1989, where he built a $500 million division and led the retailer’s international European expansion. As COO of Esprit, his leadership drove the company to record levels, growing the brand into becoming the fifth-largest fashion retailer in the world. In 2009 Jerome joined TUMI as president and CEO, where his leadership and career success have expanded the brand’s retail and wholesale business domestically and internationally.